Having your own domain name, is a powerful tool for establishing your online presence.

It is an excellent business marketing tool, and on a personal level, it will give you great satisfaction to have your own '.com' identity.

It is also much easier for people to remember your website by its relatively short domain name, rather than by having to remember something like http://users.xxyyzzhost.com.au/~youruserdirectory or something similarly long and painful.

You will also have your very own portable email address, which will stay with you, no matter which ISP you use.